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Pepsi
The Pepsi is the Rolex GMT-Master II with a red and blue bezel — the original GMT colourway, drawn up in the 1950s so Pan Am pilots could tell day hours from night at a glance. The current steel version is the 126710BLRO, introduced in 2018 on the Jubilee bracelet. Before ceramic, the colours ran through the 16710 and its predecessors in aluminium, which fades over decades to the pinks and pale blues that vintage collectors now pay a premium for. A faded bezel is a feature, not a fault. There is also the 126719BLRO in white gold, including the meteorite-dial version. We stock across the range, from aluminium-bezel 16710s to current production.
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Pre-owned Rolex Pepsi
The Pepsi is the Rolex GMT-Master II with a red and blue bezel — the original GMT colourway, drawn up in the 1950s so Pan Am pilots could separate day hours from night at a glance.
The current steel version is the 126710BLRO, introduced in 2018 on the Jubilee bracelet. The white gold 126719BLRO sits above it and is the one that carries the meteorite dial. Before ceramic, the colours ran through the 16710 and its predecessors in aluminium, which fades over time to the softer tones collectors look for.
From aluminium to ceramic
Red proved the hardest colour to fire into ceramic. Rolex brought the two-colour Cerachrom bezel out in blue and black in 2013 and it took another five years before the red and blue reached steel, arriving as the 126710BLRO in 2018. In between, the colourway lived on in white gold. Earlier aluminium-bezel references such as the 16710 fade unevenly with sun exposure, and a well-faded insert is now a large part of what a vintage Pepsi is worth.
Steel or white gold
The 126710BLRO is Oystersteel on either the Jubilee or the Oyster bracelet. The 126719BLRO is solid white gold on the Oyster, noticeably heavier, and available with dials — including meteorite — that the steel version never had. They look similar in photographs and feel nothing alike on the wrist.
What to check
On ceramic examples, look along the join between the red and blue for chips. On aluminium references, the insert is the single biggest value factor, so establish whether it is original to the watch. Confirm the independently adjustable hour hand moves cleanly in both directions without dragging the minute hand.
Related collections
See also the Batman, the Coke, the Root Beer and the meteorite dials, or the wider GMT-Master II collection.
Frequently asked questions
It is the GMT-Master II with a red and blue 24-hour bezel. The current steel reference is the 126710BLRO; the white gold version is the 126719BLRO.
Purely for the colours. Rolex has never used the name — it comes from collectors, as do Batman, Coke and Root Beer.
It launched in 2018 on the Jubilee, and the Oyster followed. Both exist, so check which one you are looking at.
The 126710BLRO is Oystersteel. The 126719BLRO is solid white gold, heavier, and offered with dials the steel model does not have, including meteorite.
The aluminium ones do, and unevenly. Ceramic bezels on current references do not.